Get early access to @sigmaphoto's biggest new releases for 2026! Sign up for your Expo Pass to Imaging USA 2026: https://imagingusa.com/freepassIn this Imaging USA Product Spotlight, SIGMA’s Aaron Norberg walks you through the newest camera and lenses you’ll be able to test for yourself at the Imaging USA 2026 Expo.Here’s what SIGMA is bringing to Nashville: ???? NEW! SIGMA BF Camera A minimal-design, full-frame camera focused on pure photography—featuring: • 24MP full-frame sensor • 230GB internal storage • LM-mount compatibility • Streamlined UI + solid aluminum body ???? NEW APS-C Lenses (Sony E, Canon RF, Fuji XF) • 12mm F1.4 DC Contemporary — ultra-wide, fast, weather-sealed • 16–300mm F3.5–6.7 DC OS Contemporary — huge zoom + 1:2 close-focus • 17–40mm F1.8 DC Art — successor to the legendary 18–35mm Art ????️ NEW Full-Frame Lenses (Sony E, L-Mount) • 20–200mm F3.5–6.3 DG Contemporary • 300–600mm F4 DG OS Sports — pro-level super-telephoto • 35mm F1.2 DG II Art — smaller, lighter, sharper • 135mm F1.4 DG Art — world’s first • 200mm F2 DG OS Sports — stunning bokeh + speed See all this gear hands-on at Booth #414.????️ Want to test SIGMA’s new gear in person? Get your FREE Expo Pass to Imaging USA 2026: https://imagingusa.com/freepass???? January 11–13, 2026 — Nashville, TNMeet the SIGMA team, try every new lens, and get expert advice on choosing the right gear for your work.Like, comment and subscribe for more content like this.Follow us on our other social channels ???? Facebook ???? https://www.facebook.com/OurPPA/ Instagram ???? https://www.instagram.com/ourppa/ Twitter/X ???? https://x.com/OurPPA/ LinkedIn ???? https://www.linkedin.com/company/ourppa/About PPA: Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers…and with over 35,000 creative members in more than 50 countries. Join at PPA.com here ???? https://www.ppa.comAbout Imaging USA: Start your year energized at the premier photography conference & expo. Spark your creativity and learn new skills to grow your business alongside a community of fellow photographers.No matter where you are in your career, you’ll gain actionable insights that have a real impact on your business. https://imagingusa.comGet the latest content from Professional Photographer magazine here ????➡ https://www.ppa.com/ppmag