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November 16, 2021

Make Business Moves with Confidence: Bridging the Gap Classes at Imaging USA

Creating a great image is only half the battle of being a professional photographer. In addition to technical skills and creativity, you need the ability to adapt your business to an ever-changing industry. Easier said than done, right? Luckily, Imaging USA has a full schedule of classes to help you do just that. 

The Bridging the Gap classes at Imaging USA are designed to teach photographers how to move forward in business with confidence, courage, support, and financial know-how. These classes are for all working photographers who want to grow sustainable businesses, no matter where they are in their careers. Bridging the Gap sessions focus on:

  • What has changed in the photographic industry
  • How to attract the right photography clients
  • How to overcome your business fears
  • What it takes to conquer in-person sales
  • What clients’ expectations and needs are

Gain a new perspective on being an entrepreneur and foster a success-oriented mindset with these one-of-a-kind classes. The sessions are led by photography industry insiders, marketing professionals, and sales gurus. This diverse collection of viewpoints gives you several perspectives on how to succeed in your business and on your terms. 

View 2022 Bridging the Gap Schedule

To see all available classes, visit the Schedule page.

Keep scrolling for a preview of the Bridging the Gap classes taking place on Sunday, January 16:

The Producer’s Perspective: How to Produce Great Results in Any Situation
Dean McFlicker
Session Time: Jan 16th 8:00 am - 9:30 am EST
Location: Maryland Ballroom B, D, 4, 5, 6

When you’re at a crossroads in your life, with your business, when it really matters, how do you take charge of opportunities and shape your decisions in the make-it-or-break-it moments? The answer is an approach to problem-solving called the Producer’s Perspective. In life, you can produce the story you want to unfold by filtering situations through a lens at specific areas of film production. The Producer’s Perspective shows you a practical methodology that can be used for organization and efficiency in any business and in day-to-day life. Because if all the world’s a stage, your life hack is to be a producer!

Opening Keynote: Get Different
Mike Michalowicz
Session Time: Jan 16th 10:00 am - 11:15 am EST
Location: Potomac Ballroom

Comedy imitates life! Join Mike Michalowicz on a humorous view of... your customers. Crazy behavior is predictable! But by using behavioral strategies, you can learn how to build rapport, draw them in, and gently push potential customers to do business with you. Most businesses strive to be better than their competition; that’s why they struggle to stand out. By leveraging established behavioral marketing techniques, you will discover the shockingly simple ways to stand out from your competition, attract new customers and prospects, and immediately become your industry's authority.  

Laugh (and cry) at the customer stories that reinforce the importance of "DAD". 

  • Differentiate 
  • Attract 
  • Direct

Success Is A Choice. So, What Will It Be?

David Trust
Session Time: Jan 16th 5:00 pm - 6:15 pm EST
Location: Maryland Ballroom B, D, 4, 5, 6

Professional photography is on the cusp of its next big boom.  Are you a believer?  In this eye-opening session, Professional Photographers of America CEO David Trust shows us the future is brighter than ever for those who want to prosper.  The only question is whether you will choose to be a part of it.  David has led PPA to its most successful years in history and calls on his expertise in business, leadership, branding, and marketing strategy to explore the happy truth about photography in America, and the less-happy reasons some photographers will miss out on the opportunity. After all, success is always a choice.  Knowing where to begin, and where to place your priorities as an entrepreneur can be overwhelming.  In this program, David will cut through the confusion by exploring the specific components of success as a photographic entrepreneur.  Are you a believer or aren’t you?  Success is a choice.  So… what will it be? 

Early registration ends December 1. 
Register for your $59 All-Access Pass to Imaging USA today!