Session Details

A Method Behind the Magic: The Psychology of High Sale

Speaker: Whitney Scott
Whitney Scott

Session Time: Feb 1st 2:00 pm - 5:00 pm CT
Location: Davis 4, Vineyard Tower, Level 1
Track(s): Deep Dive 1/2 Day Pre-Conference Training: Saturday, February 1, Sales, Technique

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Description

Imagine yourself in this scenario:  you’ve just wrapped up an ordering appointment with a client, you’ve run their credit card for an order of over $10,000, and they are giving you a big hug and thanking you for an amazing experience.  Sound good?  Okay… so maybe not everyone wants the hug, but I can almost guarantee that you ALL want that big payday.  

High sales in photography are not a mystery, they are a method… and it is a method we have spent years cultivating and can now share with you.  From the perception clients have of your business from the first contact, to how you set up your sales room and structure your pricing, to your personal brand and level of confidence, there are principles of psychology and behavioral economics that play into the process of high sales. Join us on this journey as we take you step-by-step through how to craft an experience that leads your clients to a level of investment you never dreamed possible.