Session Details

Creating Your Dream Business: How to Build a Successful Headshot and Portrait Studio From The Ground Up

Speaker: Pete Coco
Pete Coco

Session Time: Feb 1st 2:00 pm - 5:00 pm CT
Location: Texoma 2, Vineyard Tower, Level 1
Track(s): Deep Dive 1/2 Day Pre-Conference Training: Saturday, February 1, Business, Portrait, Sales, Headshots, Marketing

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Description

In this class, learn the concrete steps New York portrait artist Pete Coco used to create a boutique headshot and portrait business from the ground up. Starting with zero clients and no photo studio, Pete built his dream business, which emphasizes creative portraiture that is both functional and artistic, and in a boutique setting consisting of individual sessions over large volume corporate work. Pete will share his “Three Tiers for Success”: the importance of honing our craft to create imagery that is unique, powerful, and tells our subject’s story; building our businesses one brick at a time, with a client-focused approach that fosters lasting relationships and leads to repeat business; and finally, developing a mindset for positive growth in our lives, our art, and our careers. Pete will also discuss his strategies regarding advertising, social media, fostering a brand that is genuine, and more.