Session Details

From Click to Client: Mastering Landing Pages for Photographers

Speaker: Yaneck Wasiek
Yaneck Wasiek

Session Time: Feb 3rd 5:00 pm - 6:15 pm EST
Location: Grapevine Ballroom D, Convention Center, Level 3
Track(s): Business, Technique, Marketing


Stop letting website visitors and ad clickers slip away! This class will explore the world of landing pages, specifically for photographers, regardless of genre.

We'll equip you with the knowledge, practices and skills to create high-converting landing pages optimized to get you leads.

No prior design experience necessary! We'll break down the essentials of landing page design, from crafting compelling headlines that grab attention to structuring your page for maximum impact. You'll learn:

  • The Dynamics of Persuasion: Understand how to use powerful visuals and persuasive language to resonate with the visitors, whether they came to your website or clicked on your ad.
  • Crafting a Killer Offer: Discover the secrets to crafting irresistible offers that convince visitors, no matter where they came from, to take action.
  • A/B Testing Like a Pro: Learn how to split test different elements of your landing page to optimize for the best results, maximizing the return on your ad spend and website traffic.
  • Lead Capture Magic: We'll unveil the secrets of effective lead capture forms and show you how to seamlessly integrate them into your landing page, capturing leads from both organic traffic and paid advertising.

Plus, you'll get:

  • Actionable Tips & Templates: Walk away with practical tools and templates you can use immediately to start building high-converting landing pages for any marketing source.
  • Email Dripping Campaign Do’s and Don’ts: We will discuss the top items to do and avoid while building your email dripping campaign.

By the end of this class, you'll be well on your way to crafting landing pages that not only showcase your stunning photography but also convert visitors into leads and paid clients.