In a world where everyone uses essentially the same cameras, lenses, and lighting - it is important to not only be good but to stand out from the crowd. What makes you different than the person sitting next to you? What makes you different than the guy presenting this program? What makes you unique that clients want to work with you vs. anyone else? I'll share with you what I have worked on since day one of my photographic career, what has kept me in my lane, how I've resisted the urge to be just like someone else, and ideas on the little things that can make you memorable and stand out. I love to keep my programs interactive and have found that this provides the best benefit for you and others attending the program. So please bring questions and let's have a great time together.