Session Details

Lighting for Impact: Shape Your Story with Light

Speaker: Joe McNally
Joe McNally

Session Time: Jan 30th 9:00 am - 5:00 pm EST
Location: Ft. Worth 6, Convention Center, Level 3
Track(s): Technique, Lighting

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Dive deep into the world of light with Joe McNally, a renowned visual storyteller. This fast-paced, day-long workshop will equip you to harness the power of lighting, from simple setups to complex narratives.

  • Explore hard light for drama, soft light for intimacy, and expressive light to tell your story through character. 
  • Learn techniques to capture movement and freeze dynamic moments.
  • Gain a deep understanding of The Big Three: light quality, color, and direction, and how to use them to elevate your imagery.
  • Learn new skills as Joe demonstrates different lighting tools, from powerful studio strobes to portable flashes, all in a dynamic learning environment, and adapts lighting for each model. 

This high-energy, caffeinated workshop will take your lighting skills to the next level. Get your questions answered with an interactive Q&A session that runs throughout the day, and leave ready to capture stunning, expressive images that tell powerful stories.