Session Details

Sell on TRUST and Not on Price

Speaker: Yoram Solomon
Yoram Solomon

Session Time: Jan 29th 10:00 am - 11:30 am EST
Location: KICC|Ballroom E, Main Concourse
Track(s): Bridging the Gap, Business


Trustworthy businesses can get 29.6% higher prices for the same item than untrustworthy ones. Even worse, Yoram found that you will have to discount your product or service by 22.8% just to compete with a trustworthy business if you are not one. In this keynote, you will learn how to build your trustworthiness as a business through examples and the new relative and dynamic trust model. Learn Habits that will make you a trustworthy business.