According to SalesForce “Customers are seeking not just more of a personalized experience, but empathetic ones. 80% of customers said the experience a company provides is as important as its products and services.” In fact, research has found that customer experience also functions as a revenue accelerator.
Spark the Customer Experience is based on Simon’s bestselling book – Be the Spark – Five Platinum Service Principles for Creating Customers for Life. Every individual, team, and organization will learn through evidence-based research, engaging stories, and examples of how to capture the hearts and minds of customers. Spark the Customer Experience will teach you how to attract and retain customers in a growing global market, turn customers into loyal fans, and create unforgettable moments that keep them coming back.
A. Infuse five simple principles to keep customers for life.
B. Engaging all stakeholders and lines of business to obsess about the customer.
C. Caring and serving are ways to sell.