If you asked 100 different photographers how to price headshots, you might get 100 different answers. That’s because there are different categories of headshots and each one benefits from a different pricing model. In this IUSA exclusive class, Gary will share with you actionable, practical information that will help you tap into the life-altering income stream that is headshot photography. No fluff, no show-and-tell slideshows, just what you need to learn how to fill your calendar with lucrative headshot clients. Here’s what you will learn:
- The four main categories of headshot photography and the different ways to price them
- How to choose the right pricing structure and how to price for profit
- How to leverage Google, social media, and traditional networking to generate leads
- How to build a brand and website that will convert leads into clients
Whether you have never shot a headshot in your life or you have been doing it for years, there is something in this class that you do not want to miss.