In this day-long lighting adventure, with multiple models, the big three of light—quality, color and direction—will be thoroughly explored. From the simplest of setups, to more complex, multi-light scenarios involving gels, movement and storytelling, the photographic language of light will be the subject of discussion. This day is designed to elevate and accelerate not only your technical skills, but your understanding of bringing an appropriate lighting scheme to bear in a variety of different ways. Hard light, soft light, action freezing light, will all be examined and shown. Q&A will be an all-day affair as Joe McNally moves, tweaks, and rearranges light per the storyline and the subject at hand. This is a deep dive into the mind and experience base of one of the most prolific and significant photographers of our time. Fast paced and all questions welcome. Lighting and laughs as Joe McNally finds the right light for the right subject.