Every day, photographers are bombarded with advice on how to "beat the algorithm"—post more, follow trends, use this audio, write that caption. But social media isn't nearly as random as it seems. Just as understanding exposure is more valuable than memorizing someone else's camera settings, understanding why social media works will always be more powerful than following the latest trend.

In this session, you'll learn the principles behind today's social media platforms, including what captures attention, builds trust, encourages engagement, and ultimately turns followers into clients. Rather than relying on formulas that may be outdated next month, you'll gain a practical understanding of how social media works and how to make informed marketing decisions that fit your business, your audience, and your goals.

Whether you're just getting started or looking to refine your strategy, you'll leave with a new way of thinking about social media—one that replaces guesswork with confidence. Rather than leaving with another checklist of trends to follow, you'll leave with the confidence to think strategically about your marketing, create content that genuinely connects with your ideal clients, and adapt your approach as platforms continue to evolve.