Most portrait photographers struggle to truly understand their cost of doing business, price for long-term sustainability, or determine what they actually need to earn to be profitable. For many creatives, the financial side of running a business can feel overwhelming—but it doesn’t have to be. Portrait photographer Lisa Asp has developed a straightforward, fill-in-the-blank worksheet system that has helped photographers better understand their overhead, value their time appropriately, and identify the average sale they need to sustain a healthy business. From equipment replacement and studio expenses to labor and hidden costs many photographers overlook, these numbers can dramatically impact pricing and profitability. In this practical and eye-opening program, Lisa will walk attendees through the process step-by-step, helping simplify the financial side of business ownership in a way that is approachable, realistic, and immediately actionable. Because every photographer’s business is different, attendees will gain a clearer understanding of their own numbers, greater confidence in their pricing, and the tools needed to make smarter business decisions moving forward. Attendees will leave with a worksheet they can use with their own numbers at home and framework they can immediately apply to their own businesses.