Stepping into the world of professional strobes can feel overwhelming. With countless lights, modifiers, and systems on the market, how do you know what actually fits your style, subjects, and business goals? This live demonstration is designed for photographers ready to move beyond on camera flash as well as seasoned shooters looking to refine their lighting choices. Lighting fanatic Ian Spanier breaks down strobes and modifiers in clear, real world terms so you can make confident decisions without buying gear you do not need. You will see how different light sources and modifiers affect mood, texture, and efficiency on set. Ian also shares practical tips and workflows he uses when photographing world renowned celebrities, CEOs, and professional athletes. This session focuses on understanding light, not memorizing gear lists. Join Ian to simplify your lighting choices, elevate your portrait work, and unlock lighting solutions that truly support your creative vision and business growth.