If you’re just starting out in wedding photography, or you’re a few years in and feel like nothing is quite clicking yet, this class is for you. Drawing on 24 years of real-world experience, Scott Johnson pulls back the curtain on how he runs a genuinely thriving wedding photography business. Scott will walk you through the positive, practical steps needed to build a full diary, while also highlighting common pitfalls to avoid and where photographers often waste hard-earned money. This isn’t theory, it’s proven, experience-led advice. The class covers everything from marketing and visibility, through to creating an exceptional client experience, starting with that very first click on your website or social media, right through to the final delivery of the album. No gatekeeping. No fluff. Just honest, actionable information designed to help you move forward with clarity, confidence, and momentum.