Sponsored by: Miller’s Professional Imaging

You don’t have a marketing problem. You have a clarity problem. If you’re booking inconsistently, relying on giveaways, lowering prices to stay competitive, or constantly tweaking your strategy without seeing traction — the issue isn’t effort. It’s misdiagnosis. In this session, Lori Unruh Poole walks boudoir photographers through a powerful Business Clarity Audit designed specifically for confidence-based studios. Instead of throwing more tactics at the problem, you’ll learn how to identify the real bottleneck in your business: Is it audience mismatch? Pricing misalignment? Weak sales leadership? Volume dependency? Messaging that attracts bargain buyers? Or an offer structure that’s fighting you? You’ll leave with a diagnostic framework you can apply immediately — and a clear next move that supports profitability, not just busyness. Stop treating symptoms. Start fixing the right problem. If you’re ready to move from reactive hustle to strategic growth, this session will show you how.