Photographers are already halfway there when it comes to video — you understand light, composition, storytelling, and how to connect with people under pressure. The piece most photographers are missing isn't skill. It's permission to start. In this class, John Branch IV walks you through how to add video and content to your photography business in a way that creates real, tangible value — for your clients, for your marketing, and for your bottom line. You'll walk away with a clear picture of where video fits across your entire business — on your website to convert more clients, in your communication flow to build trust before the first meeting, as promotional content that expands your reach, and as a deliverable that makes your packages worth more to the couples already booking you. Along the way, John covers the gear that actually matters when you're just getting started, techniques for recording video of yourself, how to capture video content at weddings without it interfering with your photography, and how to shoot photos and video simultaneously without losing either. If you've been thinking about video but kept finding reasons to wait — this class is your starting point.