Many new photographers believe variety is the path to success: shoot every genre, say yes to every client, and give people whatever they ask for. More often, that path leads to the wrong clients and a business that never takes shape. In this session, Tim Walden draws on more than 40 years as a portrait artist and educator to share his five keys:

• Clarity: Define and refine your style.
• Technical Excellence: Once your style is defined, master the techniques it needs. We don’t sell technique, but it lets the story in our images rise to the top.
• Purpose: How does your art serve others, and what does it do for the people who choose you?
• Investment-Worthy Art: Deliver your work in a way that stands the test of time. Photographs grow in value as life changes, and the right presentation earns them a lasting place in clients’ lives.
• Consistency: Define who you are, then stay the course. Steady repetition in the marketplace is what gets you noticed.

You’ll learn how to find the work that makes your heart beat faster and why the printed piece still matters. You’ll also learn how to shorten the time it takes for the right people to recognize you.