Session Details

The Modern Marketing Method: A Simple Approach to Growing a Profitable Photography Business

Speaker: Sandra Coan
Sandra Coan

Session Time: Feb 1st 2:00 pm - 5:00 pm EST
Location: Davis 2, Vineyard Tower, Level 1
Track(s): Deep Dive 1/2 Day Pre-Conference Training: Saturday, February 1, Technique, Marketing

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Description

Over the past few years, the rules of marketing have changed.  Learning modern marketing techniques is essential for any photographer wanting to start, build, or grow a profitable business.  

In this class, Sandra Coan will share exactly what modern marketing is, how it’s different from traditional marketing, and how to craft a compelling strategy that speaks directly to your ideal clients using both your work and your words.  

Attendees will learn common marketing mistakes (and how to avoid them) and gain a strategy for how to use modern marketing methods to turn followers into clients, and clients into lifelong fans who come back year after year.  Best of all, Sandra will share how to do this in a simple way so that you can build an effective marketing machine that runs on autopilot.