Lori Unruh Poole is the co-owner of Indigosilver Studio in Wilmington, North Carolina, where she and her husband Jeff specialize in boutique boudoir and wedding photography. With over a decade in business and a background in psychology, Lori brings a unique, brain-based approach to sales and client experience. Through their education brand, Photo Insight, the Pooles mentor photographers on building profitable, sustainable businesses through smart strategy, streamlined systems, and powerful marketing. Known for her no-fluff teaching style and ability to make complex topics feel clear and actionable, Lori is passionate about helping photographers reclaim both their creativity and their bottom line.