Sponsored By: 3XM
Zena Ryle is a dynamic marketing professional who blends technical expertise with creative flair to help photographers elevate their businesses. As the Marketing Manager for Photovalue, Zena oversees multiple brands, including 3XM and The Difference Maker Revolution. She works daily with professional photographers, providing them with innovative solutions designed to help them build thriving businesses.
With a background in computer science and software engineering, Zena spent years developing websites, which gives her a deep understanding of digital tools and technologies. Today, she leverages that expertise to streamline marketing efforts using AI, making her a more efficient and effective strategist. In her role, Zena uses AI-powered tools to create impactful marketing strategies that attract ideal clients and save time—a skill she’s passionate about sharing with others.
Her unique mix of technical knowledge, marketing savvy, and creativity makes her a valuable resource for photographers looking to transform their businesses.
Beyond her work, Zena is a dedicated equestrian who loves competing with her horse, Douglas.
Catch Zena at Imaging USA as she presents her talk, "Using AI to Supercharge Your Social Media Marketing," where she’ll guide you through building a solid foundation with your ideal client avatar, crafting resonant content, and streamlining your social media strategy with AI.