Will Cadena is an experienced photographer and business owner with the skills and know-how to break with conventional photography rules to deliver a sleek, polished look without re-touching. Combining a modern, edgy look with traditional photography, Will has a rare ability to interpret the exact moment a client wants to be captured. An active member of the PPA (Portrait Photographers International) and WPPI (Wedding and Portrait Photographers International), Will has led national and international clothing photoshoots, portraits, headshots, and private and public events.
Will began assisting as a young boy with his Uncle, eventually moving up the ranks to photographer. He instantly fell in love with the art of photography, specifically painting with light. He is devoted to the field and demonstrates his support and passion by speaking on behalf of companies at B&H Photo Video, Adorama, The Canon Experience Center, and Fundy Inspiration Workshop to inspire Disney's Fine Art photographers at Disney World. He's spoken at WPPI, Imaging USA, Photo Plus NY, and is a Speaker & International Judge at WPPI. He spoke at the B&H 50th Anniversary on behalf of Canon USA. He’s spoken and judged internationally in Italy, Malaysia, Greece, and Iceland. Representing or working with some of the top companies in photography is a profound honor and a distinct privilege.
-FJ Westcott, Canon USA, Graphistudio, Fundy Designer, Tenba, Shimoda, Wacom, ProMediaGear, Sekonic, Calibrite, Aftershoot, Spot My Photos and love-edits.
While he’s made a name for himself in the wedding industry, Cadena is known for his “non-niche” photography. He has divisions of his company dedicated to weddings and events, corporate, and headshots. He recently opened the newest division 2021, FitX Imagery which focuses on the largest bodybuilding league in the country.
His development, dedication, and commitment to photographic arts push Will to share his talent with others and encourage people looking to become photographers. Always on a quest to expand his skill, Will regularly attends workshops and collaborates with others in the photography community. He is proud to be one of B&H's featured photographers.
When asked “What do you like best about the job?” Cadena replies “… Enjoying the beauty of the people and their surroundings…knowing when the client sees their photographs they are ‘wowed’ and beyond satisfied. I would have nothing less.”